Starting an online retail business can take a relatively small amount of capital if you manage your budget wisely. Some of the key ingredients of an online retail startup are: building a dynamic website; creating a top-quality, market-tested product; and developing an innovative marketing strategy. The cost of starting a business at home includes a computer, printer, phone, other office machines, marketing collateral like business cards and brochures, and any production tools and equipment your may need. You should be able to start your business for under $5,000, including legal and licensing costs. Shopify – $29/month. Big Commerce – $29/month. (Optional One Time Cost)Purchase a template for your website – $50-$200 While dropshipping costs much less to start than the other online store business models, there are several disadvantages which I will outline below.